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Monday, May 9, 2011

Picking The Best Free Blogging Site

Choosing a free blogging site can feel overwhelming
because there are so many options. There are several
large free blog-hosting sites that dominate the
blogosphere, but there are also smaller sites. Whether
you decide to join up with an established site like
blogger or whether you choose to sign on with a
relatively new venture depends on what your priorities
are.

Reliability is perhaps the best reason to opt for a large
and well known free blogging site. When you choose to
have an established brand host your blog, you can feel
secure that your blog will not crash often and will not
disappear in the middle of the night. A company that
has been around for a while is likely to have the
resources to make sure that its clients aren't
unpleasantly surprised by any technical glitches.
However, many bloggers decide that this isn't enough
of a selling point. The bloggers who choose to go with
smaller, newer blog hosting sites do so for a variety of
reasons, but perhaps the number one advantage is a
fairly abstract one. Bloggers tend to relish the fact that
the internet is a place where the underdog has a strong
chance of success, and by choosing to have a small
company as a blog host, a blogger is casting his or her
vote for David against Goliath.

Learning How to Make Money Blogging

There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog's
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.

If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google's AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.

As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company's customers and
to create positive associations with the brand in
consumers' minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.  

If You are Already Blogging, Money May be Just a Click Away

If you already spend a fair amount of time blogging,
money may come to you literally as soon as you ask for
it. Once you have an established blog with a regular
readership, it is easy to turn a profit through advertising.
By hosting sponsored links or banners, you can see
income from your hobby almost overnight. Even if you
did not start your blog intending to turn a profit, making
supplementary income from your blog may be easier
than you think.

Of course, even for people who have spent months or
years blogging, money from advertising revenue may
not add up to a large sum. The amount of money that
you can make as a blogger depends on a lot of different
factors, but perhaps the most important element of the
equation is the topic of your blog. If your blog is on a
subject that appeals to a demographic that advertisers
have a strong desire to reach, you will be more likely to
be able to turn a large profit on your blog than if your
blog is on a fairly obscure subject that does not draw
the kind of audience that advertisers need to appeal to.
Of course, the only way to find out where you fall on
this spectrum is to try hosting some ads. If you are
already blogging, you have nothing to lose. 

Blogging News Stories as They Happen

Blogging news stories as they unfold is one of the most
exciting and controversial applications of technology
that bloggers have discovered. One thing that makes the
blogosphere so active is the fact that it is possible to
update a blog instantaneously, so the news on blogs
tends to be more current than the news in the paper, or
on television. Unlike news delivered by these other
media, news that appears on blogs does not have to
travel through a series of editors and administrators
before it reaches the public eye. This has some
advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog
before appearing in other media took place in July 2005
when terrorism struck London. As passengers were
evacuated from a subway car near an explosion, one
man took several photographs of the scene with his
cellular phone, and within an hour these images were
posted online. First-person accounts of the catastrophe
began appearing on blogs soon after these photos
appeared, and people all over the world learned about
the events in London by reading the words and seeing
the photos posted by bloggers.

The fact that these stories and images were being spread
directly by individuals operating without the added
filter of a reporter helped to make the crisis feel very
immediate to people across the globe. When it comes to
blogging, news often appears in a very personal context.
This has the potential to be the beginning of an exciting
new era of reporting, one that takes "New Journalism"
to it's logical next step by putting the power to shape
how the news is written and read directly into the hands
of the public.

Many bloggers and cultural commentators who are
champions of the weblog movement feel that this
growing trend of individuals who getting their news
from blogs is a good thing, because it makes the flow of
information more democratic. By decentralizing the
control of news, blogs allow more voices to enter the
field of debate about important current events.
However, many people are adamantly opposed to the
use of blogs as news outlets, and there are plenty of
good arguments on this side of the debate. Unlike
newspapers or television stations, few blogs have fact-
checkers, and there is little attention paid to journalistic
accountability on many blogs. This can lead to the rapid
spread of misinformation, and more than one falsehood
has taken the blogosphere by storm. The questions
about whether blogging news as it happens is ethical or
not are very complicated, but no matter where you stand
on the topic of current events blogs you are almost sure
to agree that this movement has the potential to
revolutionize how modern people get their news.

Blogging for Profit Begins With a Long Term Plan

Many people dream of blogging for profit, and this goal
is not far beyond the reach of someone with average
intelligence, a willingness to work hard, and a basic
grasp of blogging technology. However, very few
people manage to reap the profits they want from their
blog. Most people who attempt to make money with
their blogs do not succeed for two reasons. Often,
bloggers have unrealistic expectations of how fast their
readership will grow and how much money they will
make, and when these expectations are not met the
disappointment can crush the desire to continue
blogging. The other trap that many bloggers fall into
has to do with lack of planning. If you want to turn a
profit as a blogger, the key to success is to make a
realistic plan and stick with it.

To succeed at blogging for profit, the main thing that
you will need is a large readership. The higher your
traffic, the more advertisers will agree to pay you.
However, cultivating the regular visitors that you will
need in order to make a profit isnt easy. As more and
more blogs appear each day, having a great idea or a
wonderful writing style is no longer enough to get
attention. You need to be able to market your blog
effectively.

Too many bloggers spend all of their time writing posts
and almost no time marketing their project. To be
certain, updating as often as you can is a great way to
keep your blog high on blogrolls and high in blog
search engines like technorati, and once your readers
know that you update frequently they will return to your
site on a regular basis. However, it does not matter how
often you update if nobody is reading your page, so dont
skimp on the time that you spend drawing visitors to
your site. To make your dreams of blogging for profit a
reality, try decreasing your number of posts and using
some of that time to draw new visitors by setting up
link exchanges with other bloggers, making contacts in
the blog community, and following other established
modes of winning traffic.

Of course, even if you are a marketing genius or have a
really great idea for a blog, success is not going to
happen overnight. Building the kind of readership that
blogging for profit requires takes time, and in all
likelihood it will be at least several months before you
are able to turn much of a profit. Try to stay committed
to your blogging project during this initial rough period.
To stay motivated, set goals for how often you will
update and how many readers you want to attract, and
then reward yourself for sticking with your plan.
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